There are two general terms for translating a meeting discussion into visuals in real-time:
Graphic recording – the meeting is captured by a graphic recorder, who is dedicated to listening, synthesizing, and organizing the content into visuals and text.
Graphic facilitation – the meeting is facilitated by one person who simultaneously uses graphics to help guide the discussion and organize action items. Often pre-designed charts are used – these large scale templates help focus the group.
I operate as a hybrid of the two – graphic recording the discussion, and closely involved in planning the graphic templates that will help guide the discussion. (more…)
You’ve got these fantastic graphic recordings from your meeting, but how will you use them?
In advertising, the more you expose people to a brand or message the more likely they are to commit to it. The same holds true for the outcomes and action items in a meeting. Graphic recordings are already an engaging visual record of your meeting, but it’s important they are displayed throughout the year to keep the content top-of-mind and ensure long-term commitment to the action items. (more…)
Strategic planning is a complicated process that takes time and deep discussion. It’s not easy for an organization or company to step back from itself and see the big picture or grapple with intangibles like vision, mission, and values. This is why developing an overarching metaphor to frame the discussion can be so effective.
Stories are the most powerful form of communication and learning. We surround ourselves with stories: blockbuster movies, novels, news articles, plays. The most successful movie franchises all have a powerful story at their core (Star Wars, Harry Potter, Toy Story). And it goes beyond entertainment – stories allow us to step outside our day-to-day lives. They teach us about ourselves and open our minds to new perspectives. (more…)
Why is this so deadly? It’s vague and imprecise; nor is it clear whether the critique is based on how it will impact the audience and their interpretation of the design.
But there’s a bigger problem lurking behind those five words: Can you make it pop? And it comes down to how the client and designer are collaborating.
I’ve worked with numerous clients over the years from a variety of organizations and I’ve realized there are two approaches to working with a visual designer, whether it’s producing an animated video, an infographic, logo design, or even graphic recording. Sean McCabe, a fellow designer, put it in these terms: (more…)
I was graphic recording at a recent scientific research conference and a woman remarked to me: “How do you know what to draw? You must really know our industry!”
It’s a question I’m asked often — how do I choose the right images? How do I follow along with a complex industry discussion? What if I offend someone with what I’ve drawn? (more…)