Graphic Recording in Health Care

Posted by on Mar 24, 2016 in blog, Graphic Facilitation, graphic recorder, Graphic Recording, Healthcare, Patient Journey Mapping, visual facilitation, Whiteboard Animation, Whiteboard Videos

Health care is evolving with the needs of people and changing technologies. Sometimes progress is slow, other times it’s more immediate. But no matter the pace of change, it’s crucial the health system adapts so it’s sustainable and provides quality care. Graphic recording and other visual communications are powerful tools when integrated with health care planning or public engagement/appreciative inquiry. As a graphic recorder, it requires a keen sensitivity to the topics being discussed, a full-system perspective, and understanding of medical terminology and patient experiences. With this in mind, there are many ways graphic recording and visual communication is helping to shift the health system: Patient Journey Mapping Prior to starting my business five years ago, I spent 5 ½ years in health care. I began in mental health and addictions – specifically the assertive community treatment teams (ACT teams), which provide intensive outreach services for homeless / hard-to-house people with complex mental health or addictions. Some of the clients had experiences not unlike the patient journey of “Mark” below.   (click to view enlarged image) Patient journey mapping is effective for plotting a patient’s experience in the health care system and identifying gaps in care. We focus on what happens 80% of the time to patients in similar situations in order to have as accurate an understanding as possible. The patient is always at the centre of the mapping process, with health professionals providing their perspectives in order to help clarify the map. Health professionals include everyone the patient has contact with: family physicians, pharmacists, intake admin, outreach workers, counsellors, etc. The map is created in real-time with the patient and health care providers in the room. The first iteration is often post-it notes, which are shifted around on the map until a clearer, sequential journey emerges. The completed map is central to future planning and elimination of gaps in care. It’s the catalyst for change and is reviewed regularly to ensure planning is aligned. Patient journey map in progress during a day-long session. Public Engagement/Inquiry After my time with the ACT teams I moved on to working in community health engagement and system-wide integration. This included on-going consultation with community health networks and examining the bigger picture of health care to identify major gaps or disconnects. Community consultation is essential in understanding how people are or are not being served by the health system, which requires an open and honest dialogue. Graphic recording helps create a safe environment to have these discussions – everyone feels their voice is heard when it’s captured in full view of the room. The graphics also translate complex diagnoses or health experiences into a visual summary that people are more likely to understand and connect with. This is especially important in reducing stigma and building new relationships to facilitate further open and honest discussions.   We are all patients of the health care system – it is important the community voice is central to how the health system can improve. Public Education Reducing the...

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5 Ways of Using Completed Graphic Recordings

Posted by on Feb 1, 2016 in blog, Graphic Facilitation, graphic recorder, Graphic Recording, Hand Drawn Video, Prezi, visual facilitation, Whiteboard Animation, Whiteboard Videos

You’ve got these fantastic graphic recordings from your meeting, but how will you use them? In advertising, the more you expose people to a brand or message the more likely they are to commit to it. The same holds true for the outcomes and action items in a meeting. Graphic recordings are already an engaging visual record of your meeting, but it’s important they are displayed throughout the year to keep the content top-of-mind and ensure long-term commitment to the action items. 1. Use the images in other materials Specific imagery in the graphic recordings can be isolated as stand-alone graphics for use in other materials such as reports, brochures, Powerpoints, websites, etc. It’s a great way to liven up information-rich reports or add that “human touch” to a website. Images from a graphic recording are incorporated into an organization’s report. 2. Cards, coffee mugs, and screen savers A number of my clients have printed their graphic recordings on greeting cards or mugs given out for employee recognition and thank you’s to clients. Many others use the graphic recordings as desktop backgrounds or screen savers — a constant visual reminder throughout the year. 3. Laminate the hard-copies Many organizations display the graphic recordings in their hallways or bring them to future meetings as a touchstone to continue the conversation. Laminating the graphic recordings ensures they are durable and prevent wrinkling, tearing, colour fading, or yellowing. When walking through the graphic recordings with colleagues, you can use a whiteboard marker (depending on the brand of marker – test it first!) to circle items or add extra text – a great way to make them more interactive! Mounting the graphic recordings on foam-core or gator-board is also an impressive format for public display. 4. Prezi presentations Prezi is a dynamic way to walk through the graphic recordings and additional text, photos, videos, or a voice over can easily be added. Prezi presentations can be embedded on websites, shared internally with staff, or presented at conferences. Below is an example Prezi that integrates additional text to provide context (note this is an excerpt from a full Prezi presentation): 5. Whiteboard-style animation Video is fast becoming the most engaging way to reach online audiences, especially if the video is well-designed and entertaining. Whiteboard animations are a popular way of explaining complex topics in a simple and engaging format. Because graphic recordings were created live during your meeting, this animation style engages viewers in the same way because each concept is drawn out in time with a voice over. Converting your graphic recordings into an animation solidifies the action items or key discussion points from your meeting into a professional little video ready to be shared with staff who weren’t in the meeting or a broader public audience. I offer a range of animation services – from converting graphic recordings into a basic whiteboard...

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The Fastest Way to Kill Good Design

Posted by on Jan 4, 2016 in blog, Graphic Facilitation, graphic recorder, Graphic Recording, Infographic, Whiteboard Animation, Whiteboard Videos

There’s a common refrain in the design community that every designer hopes to never hear from their client: “can you make it pop?” Why is this so deadly? It’s vague and imprecise; nor is it clear whether the critique is based on how it will impact the audience and their interpretation of the design. But there’s a bigger problem lurking behind those five words: Can you make it pop? And it comes down to how the client and designer are collaborating. I’ve worked with numerous clients over the years from a variety of organizations and I’ve realized there are two approaches to working with a visual designer, whether it’s producing an animated video, an infographic, logo design, or even graphic recording. Sean McCabe, a fellow designer, put it in these terms: 1)     Designer as technician 2)     Designer as professional Designer as Technician This is the fastest way to kill good design and it follows a predictable pattern (using a logo-design scenario for simplicity’s sake): 1) Client provides designer with a project brief for a logo redesign. 2) Designer spends hours, maybe days, conceiving different designs, tossing out bad ideas, and re-thinking the logo from different perspectives. All with a focus on the client’s target audience and goals. 3) Designer presents a selection of two or three logos to the client. 4) Client chooses a logo but doesn’t like how the letter M in the logo reminds him of mountain tops. He was in a skiing accident once and mountains of any kind are a bad omen. 5) Designer changes the font so the M becomes an m. 6) Client wants the words in the logo re-positioned slightly to the left because Sally from accounting thinks it’s better off-centre. … wash, rinse, repeat. The designer has become someone who owns design software and knows how to push the mouse around – a technician. The client’s subjective edits are based on personal taste and not from the perspective of the target audience. The designer has become someone who owns design software and knows how to push the mouse around – a technician. Designer as Professional I wouldn’t hire an electrician to wire my house and then critique how he or she wired my walls based on my very limited (non-existent) knowledge of electrical work. Likewise, visual designers bring a unique expertise to their craft – whether it’s designs for web, graphics, or video. A professional designer understands core principles of colour use, information layout, audience interpretation, and engaging design. They live and breathe their work – keeping up to date on design principles, best practices, and constantly studying others’ work, whether it’s a designer from the 1950s or the latest intriguing designer on Instagram. The client brings their own expertise; they know their audience, their product, their organization. The client is the content expert. It’s imperative the client and designer respect...

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Whiteboard Videos

Posted by on Jul 24, 2013 in blog, Hand Drawn Video, Whiteboard Animation

Whiteboard videos (sometimes called whiteboard animations) explain complex or detailed topics in a simple and engaging way, and they’re growing in popularity across organizations. Many organizations that I work with are reporting their whiteboard video is receiving record numbers of views compared to previous videos, more traffic to their websites, and better customer comprehension of their organization. Simply put: it’s hard to tear your eyes away as the illustrations unfold. We are all a blend of three learning types: kinetic, visual, and audio — usually one is more dominant, and for the majority of us it’s the visual learning type. These videos, when done well, engage the three learning types — kinetic learners are engaged by movement and the process of creation. Audio learners are drawn in by strong narration and music. And highly visual people are engaged by the visual metaphors and scenes. Below are two videos I produced during early summer. I had a fantastic time working with both AHA Creative Strategies (check out their funky website!) and the Air Shift Group, who are dedicated to air quality improvements. AHA Creative Strategies from AHA Creative on...

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North West Aboriginal Canadian Entrepreneurship program

Posted by on Mar 29, 2013 in blog, Hand Drawn Video, Whiteboard Animation

Check out some of my latest whiteboard videos and the process behind creating these eye-catching animations! Dr. Brent Mainprize from the University of Victoria’s Peter B. Gustavson School of Business got in touch with me in early March to help develop a video showcasing a new program for Aboriginal entrepreneurs in North Western BC. The turnaround time was tight, but we put our heads together and wrote a script, constructed a concise story board, and ultimately produced a video that emphasizes the core principles and value of the program. To date, this is the longest video I’ve put together. But if this were a standard 2:00-3:00 min. video, it wouldn’t provide prospective students with a comprehensive understanding of the program. It’s fantastic that the Peter B. Gustavson School of Business has developed such a unique program, and I’m excited to contribute to its promotion — check out www.nwace.ca for more...

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