We believe that great animation starts with a question: What do you want your audience to feel, and what do you want them to do? Whether you need to untangle a complex healthcare process or move a global audience to take climate action, we design our animations for high impact. 

Our work has been featured on national television, in global online campaigns, and showcased at the Smithsonian’s short film festival. We specialize in Health Care, Climate Science, and Human Rights – topics where accuracy and sensitivity are critical. We’ve translated everything from complex chronic conditions to five-hour conference recordings into succinct, 2-minute visual stories.

Choosing the right style of animation is a strategic decision based on your audience and your intended outcome. We offer three distinct levels of animation:

Explainer: Designed to break down complex information into clear, digestible ideas for audiences who need to understand a new concept quickly.

Storytelling: Built to spark engagement and emotional connection by weaving information into rich, metaphorical environments.

Immersive: A vivid, cinematic experience designed to hold attention and inspire action.

Explainer Video Process

1

Initial Consult

Every video starts with a planning call with you to identify:

→ The intended audience for the video and the action we want them to take, or feeling we want to convey

→  Core messages for the video

Desired length of the video. Videos are best kept in the 1-2 minute range for viewer engagement. However, longer videos may be appropriate for educational purposes

→ The plan for using the video and strategies for getting the most value out of it (for example, producing shorter clips for social posts, options for keeping the content current, using the images from the video in other materials, etc)

→ Images / themes we might use that are powerful, and content that is sensitive and must be handled with care

→ Review the timeline for the project, feedback process, and answer any questions

Depending on the complexity of the content, we may also have a live whiteboarding session on Zoom to map out visuals and themes together.

2

Script

The script is the backbone of the video. We can work from a draft script that you’ve written, or we can write a script from scratch based on background information you provide.

The script outlines what is narrated, and also includes notes on potential visuals or concepts so we can start visualizing together what the video might look like. Over a series of revisions, we refine the script with you until messaging and tone are clear, and it’s ready for storyboarding.

Risks and opportunities ocean metaphor, visual template, MURAL visual template
Risks and opportunities ocean metaphor, visual template, MURAL visual template
3

Storyboarding

During storyboarding, each scene is illustrated and matched with the script, along with notes on actions, transitions, or sound effects. We don’t use any stock visuals or re-use images between clients — everything is custom illustrated to your unique story.

During rounds of revision, we edit the illustrations and overall layout until it’s just right, as the storyboard is our road map for the animation.

4

Animation

After the storyboard is approved, the illustrations are animated and matched with voice over, music, and sound effects. Once the video is approved, it’s delivered to you in 4k (or any format you require).